Product Perception





When it comes to cult products, product or brand perception can really mess up a bloggers opinion of an item. The Kylie Cosmetics Lip Kits is one, where people have been falling over themselves to pay crazy customs and now to buy an eyeshadow palette which is far from unique. When it comes to products are we completely fooled? Well, heres a couple of products which have tested that for me recently.

Glycolic Acid is a tricky little fucker. If you've got sensitive skin then its probably not an ingredient you look out for or only to make sure you exclude from your skincare routine. For me, with my dry skin with very uneven skin tone, I love the stuff.  For me it helps keep my adult acne at bay, evens out redness and creates a smooth finishFor years I've sworn by Alpa-H Liquid Gold, long a cult beauty blogger product but the Acid % never openly publicized. In my mind it was always high, obviously in double figures because this stuff is insane, right?

When I picked up the Pixi Glow Tonic in my birthday haul I was interested by the 5% Glycolic Acid content and the claim you can use it twice a day. It made me wonder, as it only recommends use once every other evening, what percentage Liquid Gold must be. 10%? 20%? surely thats approaching acid peel levels. It took a lot a digging to find out where Liquid Gold and the Glow tonic really stood side by side.

Before finding the percentages, I always felt that I couldn't use Liquid Gold everyday, that it really was rocket fuel for your face. The glow tonic, although a new product for me, seemed less harsh. Obviously the ingredients are very different and its not just the percentage of active ingredient that affects how a product works. Liquid Gold seems purer with less ingredients,  just 9 to be exact and you can see them all here although the percentages are never present on descriptions. The Glow Tonic has 21 ingredients and includes more natural ones too including witch hazel but also perfume.

Comparing value for money Liquid Gold retails for around £31-33 for 100ml depending on where you get it from making it 31-33p per ml and The Glow Tonic 250ml for just £18, making it 7p per ml. So you would obviously assume that liquid gold would have a higher percentage of active ingredient, higher quality ingredients, which is generally what you're paying for with a product like this? Well no, they're both 5% Glycolic Acid; both exactly the same.

So is is a con? Is it down to the mixture of ingredients which makes a product? Of course it is the latter and I still have almost an entire bottle of Liquid Gold which wont go to waste but having used the Pixi Glow tonic for several weeks now and realising its not only cheaper, equally as acidic but also potentially the better product I know which I might be repurchasing a bit sooner.  What I dont like is how long, several years, that I've been looking for the percentage of liquid gold and just how hard it was to find. (Psst. Its on the QVC website here)

Which do you prefer? Does the percentage of active ingredients matter to you when looking at value? and does perception influence you when buying products? Its interesting to think that two products could be exactly the same but people will pay 2,3,4 times the price. Are there any other products which are similar but vastly different in price point which are worth mentioning, either because of their active ingredient like these or down to almost every single part of a formula?



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1 comment

  1. I had no idea the difference between them was so great, but I actually prefer Liquid Gold to the Glow Tonic which is interesting considering the quantity is the same xx

    Gemma ♡ Miss Makeup Magpie

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